Tag Archive for Ferguson Plarre

How could something so sweet ever make you Angry?

What many people don’t know is that iBrothers have a history in dealing with licensed products. Essentially, you find a franchise such as Mickey Mouse or Batman for example, get your product and brand it with images from that franchise and pay the people who own the franchise (licensor) a royalty for each product you sell.

The better a license performs and the quantity of licensed products available often comes down to how big that brand is. It’s understandable why companies would see that selling Star Wars or Dora the Explorer branded balls, stationary, toys, toothpaste, shampoo, toilet paper etc. would attract people to purchase it over the exact same item without the branding. Licensees take the gamble that the branding itself offers the point of distinction in an often crowded market. Read more